This Is Not for Everyone.
But It Might Be Exactly What You Need.
If you’ve ever poured thousands into a direct mail campaign—only to watch it flop—you’re not alone.
Most businesses dabble. Few dominate.
The difference can be as simple as getting the right strategic guidance—and that’s exactly what Direct Mail Insiders delivers.
But first you must know that Direct Mail Insiders is not for most people.
➔ It’s not for the digital diehards who scoff at postage stamps.
➔ Not for the know-it-alls who believe AI can write copy that converts.
➔ And certainly not for the “spray and pray” marketers still guessing what works.
No. Direct Mail Insiders is for a rare breed.
It’s for the business owner or marketing pro who knows that done right, direct mail can deliver extraordinary results…
…but secretly wonders if they’re doing it right.
If that’s you, welcome. You’ve found your place.
We Created Direct Mail Insiders for You If:
- You want to add direct mail to your marketing mix—but aren’t 100% confident you know how to plan, execute, and measure a successful campaign.
- You’ve mailed a few pieces… maybe saw decent results… but deep down you know they could be better.
- Most of all, you’re willing to admit: “I could use some help.”
That last one’s the hardest, of course.
But here’s the good news…
This Is Guidance Without Ego. Mastery Without Mystery.
You’re not signing up for some bloated “guru” course or theory-laden fluff.
There are no contracts, just month-to-month access. You stay as long as it serves you.
Every live Zoom session… every report… every strategy is designed with one mission:
To make you the most trusted direct mail authority in your company or client’s eyes.
That means knowing:
- Which customer segments to target (and which to ignore)
- How to tailor offers for different segments
- When a handwritten envelope boosts response—or just boosts cost
- Which formats tank for lead gen—and why
- Whether email beats mail for ROI—and how to measure that beyond just cost-per-lead
What You’ll Walk Away With…
Once inside, our goal is for you to become a direct mail “guru” who can:
✅ Select the most profitable concepts
✅ Plan and launch high-performing campaigns
✅ Analyze results with confidence
✅ Dazzle clients, managers, and decision-makers
✅ Leave competitors wondering what your secret is
All while becoming the go-to expert for a skillset most marketers forgot about.
And let’s be real…
That kind of expertise doesn’t just impress—it elevates careers and boosts compensation.
Meet Your "Mentors"
We’re David Baer and David Foley—also known as “The Two Davids.”
Combined, we bring over 60 years of direct mail experience, from writing control packages that mailed for years… to mentoring agency owners and in-house marketing teams on strategic campaign development.
This isn’t theory. This is trench-tested, result-proven direct marketing expertise.
And we’re here to transfer it to you.
Your Three Paths to Mastery
Option 1: Report Subscription
Get our Direct Mail Insiders monthly report by mail. Strategy deep-dives. Case studies. Tactical tips. Binder-ready, three-hole drilled.
Perfect if you want to dip your toe in without live sessions.
Option 2: LITE Membership
✔ Monthly live training
✔ Expert Q&A
✔ Printed monthly report
Ideal for those who want practical training, not guesswork.
Option 3: FULL Membership (Only 36 Spots Available)
✔ Two live Zoom calls per month
✔ Private Slack group for “on demand” feedback
✔ Printed report included
For serious pros ready to sharpen their edge—and connect with fellow high-caliber direct mail minds.
Note: We cap FULL membership at 36 to keep the sessions intimate and effective. Once filled, we start a waitlist.
David Baer
Email: info@directmailinsiders.com
Phone: 914-522-9363




© Direct Mail Insiders
Let Me Leave You With One Final Thought
We won’t promise this is a magic bullet. But we will promise this:
If you apply what you learn inside Direct Mail Insiders, your next direct mail campaign will be your best one yet.
So… are you in?
(Oh, and check with your accountant—your investment just might be tax-deductible.)
Rooting for your success,