This Is Not for Everyone.

But It Might Be Exactly What You Need.

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If you’ve ever poured thousands into a direct mail campaign—only to watch it flop—you’re not alone.

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Most businesses dabble. Few dominate. 

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The difference can be as simple as getting the right strategic guidance—and that’s exactly what Direct Mail Insiders delivers.

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But first you must know that Direct Mail Insiders is not for most people.

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➔ It’s not for the digital diehards who scoff at postage stamps.

➔ Not for the know-it-alls who believe AI can write copy that converts.

➔ And certainly not for the “spray and pray” marketers still guessing what works.

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No. Direct Mail Insiders is for a rare breed.

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It’s for the business owner or marketing pro who knows that done right, direct mail can deliver extraordinary results…

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…but secretly wonders if they’re doing it right.

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If that’s you, welcome. You’ve found your place.

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We Created Direct Mail Insiders for You If:

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• You want to add direct mail to your marketing mix—but aren’t 100% confident you know how to plan, execute, and measure a successful campaign.
• You’ve mailed a few pieces… maybe saw decent results… but deep down you know they could be better.
• Most of all, you’re willing to admit: “I could use some help.”

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That last one’s the hardest, of course.

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But here’s the good news…

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This Is Guidance Without Ego. Mastery Without Mystery.

You’re not signing up for some bloated “guru” course or theory-laden fluff.

There are no contracts, just month-to-month access. You stay as long as it serves you.

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Every live Zoom session… every report… every strategy is designed with one mission:

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To make you the most trusted direct mail authority in your company or client’s eyes.

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That means knowing:

• Which customer segments to target (and which to ignore)
• How to tailor offers for different segments
• When a handwritten envelope boosts response—or just boosts cost
• Which formats tank for lead gen—and why
• Whether email beats mail for ROI—and how to measure that beyond just cost-per-lead

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What You’ll Walk Away With…

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Once inside, our goal is for you to become a direct mail “guru” who can:

      ✅ Select the most profitable concepts

      ✅ Plan and launch high-performing campaigns

      ✅ Analyze results with confidence

      ✅ Dazzle clients, managers, and decision-makers

      ✅ Leave competitors wondering what your secret is

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All while becoming the go-to expert for a skillset most marketers forgot about.

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And let’s be real…

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That kind of expertise doesn’t just impress—it elevates careers and boosts compensation.

Meet Your "Mentors"

We’re David Baer and David Foley—also known as “The Two Davids.”